Friday, 18 October 2013

Google's Motive with all new Hummingbird


Google the mega search engine in the internet has accomplished a new feather to their hat with the launch of all new Hummingbird algorithm.  It is more of a successor to the previous algorithms like Panda and Penguin. This algorithm promises the end user a better search engine experience at a very short time and produces the desired result at one place itself!!!!!!!

The assumption is correct instead of searching four different websites for information the user can get all the important information needed in the search page itself.  For example, if a user is searching for a query called Sachin Tendulkar then the result for that query will be more like this after the launch of hummingbird algorithm.

hummingbird, hummingbird example

This method will be more appreciated by the end user as they are getting what they needed easily and quickly but, the real problem is that the websites which are giving original content for this search query will not all be viewed at all which automatically makes their website to loose the juices of any more authentic visits.

Motive of Google:

  • Better experience for the end user.
  • All information at one place.
  • Easy access to the information.
  • Display of search results efficiently and quickly.

Side effects of Google's Hummingbird:

  • Webpage will lose most of the visitors from the google search.
  • Pagerank will not be considered anymore.
  • SEO will be destroyed.
  • Lot of small scale online business people will lose their business.

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